When we communicate we do so at many levels – to be truly effective we need to understand this and harness all of the elements required to be effective.
Before we start talking about how to use subliminal messages, we should address what exactly they are. Subliminal messages are message that allow someone to share ideas or beliefs in a way that does not actually “let on” that they are sharing that particular message. We can look at subliminal messages like “hidden” messages, for instance, when you see a commercial for McDonald’s and they are telling you how tempting and tasty their new “whatever” burger is, they are showing a burger in the background. Generally, the burger in the background is sending a subliminal (or hidden) message to our brains. We are hearing the information as well as “seeing” a picture of just how “yummy” the burger is. McDonalds has done their job, they have told you how good they think their new burger is, and at the same time, they have “shown” you the new burger, they have incorporated two of your five senses.
Let’s look at what psychologist refer to as “priming,” when discussing subliminal messages “priming” relates to the “before” of subliminal messages. Priming is the process of priming someone’s psyche for information, presenting an idea, and allowing that idea to settle while subconsciously presenting other supporting ideas. Remember our burger from McDonalds, that burger allowed us to “see” just how yummy it was and at the same time it was telling us how yummy the burger was, McDonald’s was priming our subconscious so that next time we drive-thru or even drive past a McDonalds we recall that burger.
 How To Make Effortless Small Talk.Dont you just HATE suffering those long drawn out silences! I will show you 14 proven and effective ways to generate conversation and make small talk with anyone in any situation so you will NEVER feel uncomfortable EVER again!Now you can discover the amazing conversation and confidence building techniques, tips and strategies in the ebook. Read More: Visit Publisher Site |
So how can we use subliminal messaging to advertise or market our products? Well that all depends, what are we marketing? What is the product, does it have a specific scent? Does it target a specific audience? Does it appeal to consumer taste buds? Does it sound pleasant? After we answer all of these questions, we are ready to continue our mission to provide “hidden” messages to potential customers. Remember we are looking to incorporate (prime) as many as our customers five senses as possible (sight, smell, sound, touch, and taste), the more senses we are able to influence the stronger the message that will be portrayed.
To summarise what we have learned about subliminal messaging, first we must decipher what our product is, and how it relates to our customers. Exactly what senses can we use to drive the point home to our customers, can we appeal to their taste buds, or is their vision a better idea for our product? Can we somehow manage to appeal to all of our potential customers senses? When incorporating subliminal messages and “priming” our target audience it is essential that we remember the more senses we appeal to the better off we are in regards to creating a product that people will remember, and turn to should they need a product of that nature.
Mike Morrison
http://rapidbi.com/management/
http://learningprofessionals.co.uk/
Mike Morrison is a UK based learning and development professional specialising in the development of businesses and organisations through people development. Development for organisational success must balance operational need with personal ability and goals, or efforts will be wasted. For information about our services or access to our organisational diagnostic products please visit our site RapidBI.com.
Click here to view rest of article from original site
|
|
|
