If you want to improve your presentation skills in any situation, you need to discover the power of unconscious communication.
Most people fail to get their message across – whether it is one-to-one or with an audience of thousands – because they focus on the ‘conscious’ aspects of communication and pack in too much information and detail.
The truth is almost all successful communication happens at an unconscious level. This means people are forming opinions about what you say without really knowing the reason why.
So if you know how to make your communication work unconsciously, you have more chance of getting your message across effectively.
Here are five ways in which you can improve your communication by influencing the unconscious mind.
Speed: People usually make up their minds about something unconsciously within 2 – 6 seconds. The book Blink by Michael Gerber covers this in great detail. So you only have a few brief moments in which to make the right impression. With the right communication skills, you can help them come to the right conclusion quickly.
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Simplicity: Although our culture appears to value a lot of information. You need to have a very clear and simple message if you want it to be remembered. Often the hardest task in preparing a presentation is deciding what to leave out so that your message can be focused.
Specificity: The unconscious mind deals in specific information so you need to choose your words with care – for example it’s important to be very careful when using negative words such as ‘not’ and ‘don’t’ as the effect may be the opposite of what you intend. You can engage the unconscious mind by providing very specific details that make someone feel as though the situation is real.
Stories: Telling stories is one of the most powerful forms of communication as, used properly, they can help to overcome resistance and skepticism. Stories can serve different purposes, ranging from making people feel good to imagining themselves in a particular situation. Planned use of stories can make your presentation very effective.
Stir emotions: The unconscious mind is the domain of the emotions so the most successful communication will appeal to emotions. You need to make people care about something if you want them to take action.
The most effective communication will hit on all those hot buttons so that you get the results that you want.
Robert Greenshields is a copywriter and marketing coach who helps coaches, consultants and other independent professionals attract more clients and make more profit more easily. Visit his blog at http://www.MindPowerMarketing.com for tips on persuasive communication and the psychology of success or download his free report on How to Profit from Presentations at http://www.ProfitfromPresentations.com.
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